Organizational Analysis and Strategy Coca Cola

Question: Discuss about the Organizational Analysis and Strategy Coca Cola. Answer: Identification of resources of Coca Cola The case study describes about the war of Coca Cola and Pepsi in the global market. It is seen that the brand reputation of both the companies are high in its areas of business operations. However, analysing the case study it can be said that VRIO analysis is implemented in order to find out the resources that helps Coca Cola in acquiring a competitive advantage in the global soft drink industry (Meyer Peng, 2016). Resource capabilities Valuable Rarity Imitability Organization Distribution channel Coca Cola exploits the global networks of distribution (Forever global) Exclusive agreements with suppliers Improved organizational structure Secret formula Success in the formula of Coke Affirmative response It is not imitated as it has patent Hard to copy for Pepsi Product Portfolio Huge range of products Global range of products Almost similar pattern of products with Pepsi Little bit changed products Recommendations to Coca Colas management It can be said that Coca Cola must focus on the patent of its various range of its products not only in soft drinks but also in bottling operations. The brand reputation of the company in some areas must be changed in order to reinforce the brand image in the minds of the people. Patent of the products will help in maintaining competitive advantage as the product portfolio for Coke is huge in number than Pepsi. Apart from that, the worldwide distribution network of Coca Cola must be improved to meet the demands of the customers. It can be said that the suggestions are viable and will help Coca Cola in gaining a sustainable competitive advantage (Banks et al., 2016). References Banks, M. A., Vera, D., Pathak, S., Ballard, K. (2016). Stakeholder management as a source of competitive advantage.Organizational Dynamics,1(45), 18-27. Meyer, K., Peng, M. (2016).International business. Cengage Learning